近和公司的同事聊天中，她提到她朋友由于做站外，亚马逊店铺被封了，损失非常惨重，由于违规设置了站外+站内coupon双重叠加导致的。做站外推广再次给我们敲醒了警钟，不遵守规则，分分钟封你的店铺。我在一个悬赏群里通过付费的方法，咨询了她朋友的店铺为什么会被挂，各种解答都有，公说公有理，婆说婆有理，没办法下结论。总之，我们不去违反亚马逊的规则，肯定不会被 收拾，相反还会越做越好。
In a recent chat with colleagues in the company, she mentioned that her friend's Amazon store was closed due to being off-site, which caused heavy losses due to the illegal setting of the double superposition of off-site + on-site coupling. Do the promotion outside the station to wake us up again. If you don't abide by the rules, close your store every minute. In a reward group, I asked her friend why her shop was hung by paying. There are all kinds of answers. The public says that the public is reasonable, and the woman says that the woman is reasonable. There is no way to draw a conclusion. In short, if we don't violate Amazon's rules, we will definitely not be cleaned up. On the contrary, we will do better and better.smm panel for Instagram,100 free IG likes
? 我公司生产亚马逊家居产品。我负责亚马逊商店的所有场外推广。黑五期间，一个网站的营业额是200W，虽然我们公司的站内运营非常强大，但我的站外运营也起到了锦上添花的作用，更多的时候在清仓和推新产品中起到了及时的作用。
一、通知中提及的卖家违反 amazon 行为准则
备注：来源于谷歌搜索的某个卖家收到的邮件
1.影响客户的评分、反馈和评论
2.操纵销售排名
3.人为地增加 web 流量
二、违反亚马逊卖家五个行为准则
简单来说，亚马逊判定站外放量违规的点，并不在于折扣比例的大小，以及放出去单量的多少，而是在于你在做折扣活动的时候，是否存在通过人为方式提高排名。
1.两步 URL（two-step urls）
俗称关键词链接，两步 URL 通过复制搜索特定关键字，诱使买家通过两步 URL 购买商品时，似乎是通过关键词搜索购买产品。https://www.amazon.com/s?k=(然后是关键词)。这种站外推广链接有助于提升 。
2. 超级URL（super urls）
它是一种直接链接到亚马逊产品页面列表的方式，通过创建一个复制特定参数的 URL 完成后，这些参数旨在向亚马逊显示点击的确切来源，将站外排水的销量归因于自然流量的销量，有助于提高 listing 的排名。
3. 漏斗（funnels）
原文是：A funnel is simply a series of actions you want an end-user to take or a series of locations (URLs) you want end-users to visit.
大致意思是通过大的流量窗口引导买家进行一系列操作， 终把买家导向产品 listing，达到销售的目的。
4. 寻宝（treasurehunts）
的原文是：Basically this is where they advertise/stock items for a limited time at a great price. Customers come in for one thing and leave with something completely different.即在一定时间内以优惠的价格做促销，然后给予买家 别的产品。和淘宝刷单一样，很多刷单的卖家会建一个产品链接，然后以促销的形式免费赠送，以此来提升销量。
5. 搜索—查找—购买（search-find-buy）
在站外引导买家在搜索栏中输入产品所需的关键字，在结果页面上查找买家 listing，购买产品也属于违规行为。比如 说，你在社媒上推广自己的产品，但是并不直接提供链接，而是告诉买家如何在亚马逊上通 搜索的功能找到自己产品购买；或者通过邮件或者售后卡，告诉买家如何通过搜索的方式 找到自己的产品并购买。
Outside the station, guide the buyer to enter the keywords required for the product in the search bar and find the buyer listing on the result page. It is also a violation to buy the product. For example, you promote your products in social media, but do not directly provide links, but tell buyers how to find their products through the search function on Amazon; Or through email or after-sales card, tell buyers how to find their products and buy them through search.smm panel for Instagram,100 free IG likes
三、鼓励卖家在站外渠道行为